TikTok is introducing a updated setting that enables them to lessen the quantity of AI-made content appearing in their streams. This move comes as the platform announced that it currently hosts more than 1 bn AI-generated clips.
Trial and Implementation
The update is being tested over the coming weeks before a global release. This shift aligns with a rise in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A significant portion of this material is classified as low-quality AI content, a phrase for substandard, factory-style content that is often nonsensical or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, including computer-generated images to educational videos, and we aim to offer the community the ability to increase or decrease of that, according to their own likes,” commented a platform representative.
Scale of AI Content
The service shared that there are presently 1.3bn videos on its app identified as AI-generated. Overall, more than 100 million videos are added to the app each day, making AI-generated material a minor part of its overall inventory.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of AI-generated videos they view by using the content preference setting in the app and picking “AI-generated content”. Other topics that can already be adjusted under the setting encompass news, clothing, beauty, and dance.
Content Labeling and Policies
TikTok’s policies require content makers to label convincing artificially created content, and it bans dangerous deepfakes of celebrities or critical incidents. Any realistic artificial content that is without a tag can be removed under its user guidelines.
Additionally, the app will henceforth apply an AI-generated tag to content produced via its built-in AI features, or identified by an collaborative effort for spotting content made by AI. This action is aimed to stop users from seeking to evade the tagging system.
AI Literacy Programs
The platform is furthermore establishing a two million dollar educational fund for professionals and organizations to create learning resources about responsible artificial intelligence. This project will assist charitable organizations focused on teaching coding and technology.
Moderation Strategy
TikTok has justified its content review process, during controversy over intentions to make redundant hundreds of review team members in Britain. The company is expected to reduce a significant number of roles in its user protection team in its British office, with labor groups and digital protection specialists expressing worry that people are being substituted by automated systems.
A company official explained that human moderation would still have a role, but AI can safeguard staff by removing the most harmful content prior to it gets reviewed by humans. The company announced a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is making a difference process content quickly.”
